- Las Vegas, NV - Nov. 5-8
Media Get Ford Total Performance Drive at SEMA
Members of the media had a chance to drive Ford's
high-performance vehicles at the Las Vegas Speedway as
part of the recent SEMA show.
Nov. 12, (FCN) -- There was a lot of ground to cover at this
year's Specialty Equipment Market Association (SEMA)
conference in Las Vegas, Nevada, last week. The company,
though, provided media the chance to cover some ground in
high-performance vehicles at the Las Vegas Speedway. The
vehicles included the company's 2003 Special Vehicle Team (SVT)
products, in addition to the 2003 Ford Thunderbird and the
2003 Mach 1.
At SEMA, a
trade show for people who buy, sell and manufacture all
kinds of specialty parts and accessories, Ford got the media
behind the wheel of the high-performance cars to make sure
one message got through -- the company is the undisputed
performance market leader.
have been selling our SVT products for ten years, the
competition is now coming after us. Really they are just
beginning to talk about their products. We think it's
important to demonstrate that we're not talking it, we're
walking it. And we've got the products to prove it. We're
excited for this opportunity to show them what we have,"
said Mike Zevalkink, executive director, Ford Performance.
media drove vehicles at several locations, including a
road course, drag strip and an auto cross.
drove vehicles at several locations, including a road
course, drag strip and an auto cross.
Wallens, managing editor, Grassroots Motorsports, tried out
a silver five-door SVT Focus. After taking it for a spin on
the auto cross challenge, Wallens said, "This is cool!"
works so well together. The ergonomics of the car is great
-- the pedals, seats, it has good power. By far this SVT
Focus is the best one I've driven," added Wallens.
S. Wallens, managing editor, Grassroots Motorsports, on
the silver five-door SVT Focus: "This is cool!"
ride and drive like this at SEMA is pretty unique -- but
worth every minute.
going live," said Zevalkink. "When we deal with the press, a
lot of times there are questions and concerns and it's all
talk until we get them out here on the track. We can say
whatever we want to. But until reporters experience it first
hand, it really doesn't bring it to life for them."
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